HERT — Graphic Design & Marketing

Beyond the noise.
This is where rules end.

Culture · 2025

Neue Kunst

Constructivist geometry, a modular grid, and one red square that refuses to sit where it should.

Self-initiated project

Neue Kunst — A poster series testing how far a strict Swiss grid can be pushed before it stops holding.
Client
Self-initiated
Year
2025
Location
Studio
Sector
Culture
Services
Poster Design · Typographic System · Editorial Design · Print Direction

Context

An exercise in restraint

Neue Kunst is a self-initiated series of exhibition posters for a fictional 1920s modern-art association. It exists to solve a working problem: how much can be removed from a composition before the grid stops doing the work of the image?

Each poster uses one typeface, three tones, and a single red element. Nothing else is permitted.

Neue Kunst poster — heavy grotesk title, black circle and triangle, one red square.
KUNST poster — an oversized black question-mark form across a modular grid with a red square.
Kunst poster — high-contrast didone title, quarter circle and a red vertical band.
The task of art is not to copy nature, but to express it.

Series epigraph

Bauhaus-influenced poster composition with stacked geometric fields and a red accent.

Method

Disruption on purpose

Every poster is built on the same nine-field modular grid. The type is placed strictly; the geometry is placed strictly; then exactly one element is moved off its module.

That single displacement is what makes the composition readable as a designed object rather than a template. It is also, deliberately, the only thing in the series that could be called a mistake.

Poster study — FORM, with an oversized numeral and offset geometric fields on warm paper.
Series study — paper stock, ink weight and grid disruption
Format
B2 · offset litho · uncoated warm stock
Palette
Warm paper · Charcoal · Hert Red
Constraint
One typeface, three tones, one red element per sheet

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