HERT — Graphic Design & Marketing

Beyond the noise.
This is where rules end.

Architecture & Interiors · 2025

Spaces for Life

The studio identity is dark. The interiors practice is not. The rule is the same in both.

Self-initiated project

Spaces for Life — A quieter identity and publication system for an interiors practice — warm paper, thin rules, one red object per room.
Client
Hert Architecture & Interiors
Year
2025
Location
Dubai · Abu Dhabi · Melbourne
Sector
Architecture & Interiors
Services
Brand Identity · Editorial System · Art Direction · Interior Direction · Portfolio Design

Context

Same discipline, different temperature

An interiors practice cannot borrow the studio’s black. Residential work is sold on warmth, light and material comfort — a charcoal identity would misrepresent the rooms it is describing.

So the system was inverted rather than translated. Warm paper ground, hairline rules, a light editorial serif for project titles, and the discipline held constant: enormous negative space, precise alignment, and exactly one saturated object per composition.

Portfolio spread — Calm Refined, a residential living room with pale seating and a stone table.
Portfolio spread — Serene Minimalism, a Melbourne living space opening to a garden.

Project sheets — warm ground, hairline rules, tabular metadata

Vertical project sheet — Calm Refined, with side-set rotated metadata and a full-height interior photograph.

The system

A publication, not a brochure

Every project is documented to the same template: title, one-paragraph position, four data fields, and a single dominant image. Nothing is captioned twice. Nothing is explained that the photograph already says.

Metadata runs vertically along the outer edge, so a stack of sheets can be read from the side — the archive is legible before it is opened.

Project sheet 02/04 — Material Dialogue, a Dubai residence where raw stone meets soft light.
Project sheet 03/04 — Purpose in Space, a Dubai office built around focus and clarity.
Project sheet 04/04 — Made to Inspire, a creative studio in Dubai.

One template, four projects

A study in contrasts, where raw materials and soft light engage in a quiet conversation.

Project text — Material Dialogue

Private Retreat — a bedroom in Abu Dhabi with layered textiles and a single red artwork.
Outdoor Sanctuary — a Dubai courtyard with an olive tree, low seating and a raw stone table.
A dark concrete room with a suspended sculpture and one red pendant reflection on the floor.
A minimal white living space where a single red chair is the only saturated colour.
Art direction — one saturated object per room
Deliverables
Identity, editorial template, project sheet system, art direction, portfolio design
Typography
Editorial serif titling · Manrope metadata
Ground
Warm paper #F4F2EE with a single Hert Red object

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